Digital Marketing Manager

Job Title: Digital Marketing Manager

Function: Customer, Communications and Marketing

Location: Hybrid – Equinox House, Nottingham

Contract type: Permanent

Salary: £47,874 with potential to rise to £56,322 over 3 years

Closing Date: 10 June 2026

NHS Supply Chain has an exciting opportunity for a Digital Marketing Manager to join the team at a pivotal time of transformation. This role plays a key part in helping make it easier for the NHS to put patients first while delivering against our strategic objectives.

As Digital Marketing Manager, you will lead the planning, optimisation and delivery of integrated digital marketing activity to strengthen brand presence, drive lead generation and support market share growth. You will ensure customers and stakeholders can engage with our products, services and value at every stage of the marketing and sales journey.

Sitting at the heart of digital execution, you will identify opportunities to optimise performance, champion continuous improvement, and provide expert guidance that supports organisational goals. While the role does not include direct line management, it requires strong influencing skills, effective cross-functional collaboration, and the ability to guide and support colleagues in adopting digital best practice.

Every day you will.…

• Lead the planning, optimisation and delivery of digital marketing activity that strengthens brand presence, generates leads and supports market share growth.
• Enable customers and stakeholders to connect with our products, services and value at every stage of the marketing and sales funnel.
• Deliver insight‑driven digital campaigns that generate qualified leads and demonstrate clear ROI.
• Optimise digital assets, including website content, landing pages and conversion journeys, to improve engagement and conversion.
• Manage and develop paid and organic social activity, including boosting strategies, audience targeting and real‑time performance optimisation.
• Translate product and service value propositions into compelling digital content that supports the full funnel.
• Identify opportunities for digital growth, increased market visibility and customer acquisition across channels.
• Monitor performance using analytics tools, providing clear reporting to inform decision‑making and prioritisation.
• Work collaboratively with brand, events, web, communications and commercial teams to ensure alignment, consistency and high‑quality execution.
• Manage digital budgets responsibly, ensuring maximum impact and measurable value.
• Operate at the centre of digital execution, identifying optimisation opportunities and driving continuous improvement.

What can we offer you?

We want to reward you for your passion, enthusiasm, and hard work so we offer much more than a competitive salary:

• Hybrid working opportunities, giving you the flexibility to work collaboratively in the office and remotely.  
• We recognise our employees’ hard work and contributions with annual bonus schemes, long service, and colleague recognition awards. 
• 27 days holiday plus bank holidays
• We are dedicated to your development, through in-house training, support, and access to external qualifications to maximise your potential.
• A focus on your well-being offering 1 day of paid well-being leave and free access to the 24/7 Employee Assistance Programme
• Generous pension scheme (with us contributing 12% when you contribute 6%)
• Access to our Flexible Benefits Scheme, where you can choose from a variety of benefits such as Life Insurance, Critical Illness Cover, Income Protection, Health Cash Plan, Dental Insurance, and additional pension contributions that suit you.
• 2 days of paid volunteering leave allowing you to give back to your community. 
• Access to many discounts from the Blue Light Card to NHS Discounts.

NHS Supply Chain, who are we?

Our role is to support the NHS to save lives and improve health. We are a part of the NHS family, and our role is to source, deliver and supply healthcare products, services and food for NHS trusts and healthcare organisations across England and Wales.

We serve every NHS Trust and operate a national network of distribution centres, managing relationships with more than a thousand suppliers and delivering more than 8,000,000 orders each year to more than 17,000 locations. Doing all of this on behalf of the NHS gives NHS staff more time to focus on their main priority of providing excellent patient care.

What skills will help you thrive in this role?

• Proven experience delivering digital campaigns that drive lead generation, engagement and conversion across multiple channels.
• Strong understanding of the marketing and sales funnel, with the ability to align activity to each stage for maximum impact.
• Expertise in website optimisation, UX principles, landing page testing and analytics‑driven improvement.
• Hands‑on experience with social media, including paid promotion, boosting strategies, audience targeting and content optimisation.
• Ability to interpret digital performance data, translate insights into actions and demonstrate measurable ROI.
• Confidence using data to identify opportunities, test approaches and drive continuous improvement.
• Strong influencing skills, with the ability to communicate digital concepts clearly to non‑specialists and senior stakeholders.
• Collaborative approach, working effectively across brand, marketing, product, sales and operational teams.
• Ability to manage multiple campaigns and priorities, maintaining high standards and meeting deadlines.
• Capability to guide and support colleagues towards digital best practice, providing expertise and leadership without direct line management responsibility.

Our Inclusive Commitment

At NHS Supply Chain, we are committed to building an inclusive environment where difference is not only valued, but celebrated, giving everyone the opportunity to thrive in their career. Developing our people is key to our success, so if this role sounds like the right next step in your career but your experience doesn’t match perfectly with the job advert, we encourage you to still apply.

Struggling to complete our application form, and require additional support? Reach out to our Talent Acquisition team at careers@supplychain.nhs.uk who will be happy to help you with alternative ways to apply.

To keep our recruitment process efficient, we may close the advert early if application numbers are high. If you’re interested, we recommend applying promptly.

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